



You quote a job. They say they'll get back to you. Then nothing — in either direction. Here's what that's costing, using your own numbers.
Not new leads. Not more advertising. Just the quotes you already sent, followed up on a schedule instead of from memory.
How this is calculated. Quotes per year is monthly × 12. Won quotes come straight from your close rate. Of the quotes you don't win, we assume the ones you actively chase were genuinely lost on price or fit — the rest went quiet without anyone following up. The recovery figure assumes you win back one in ten of those, which is deliberately conservative. Every number except that one is yours.

